Lieven Van Nuffel takes up new position as Business Development Manager at Simac PHI DATA for the marketing of the Smart Edge solutions IDstock® and IDasset®

Wemmel, 21 September 2023 – Lieven Van Nuffel has taken up his new position as Business Development Manager at the Smart Edge specialist, Simac PHI DATA. Within the Integrated Solutions division, he will focus on marketing the IDstock® and IDasset® solutions for inventory and asset management. With his extensive experience in the sector and his extensive network, Lieven Van Nuffel is the ideal person to develop this market further.

IDstock® and IDasset® offer significant added value for any organisation. “If companies do not have a good overview of their inventories or assets (equipment), that will not only affect their financial position, but customer satisfaction as well,” says Van Nuffel. “Sufficient stocks for internal production processes or for use when performing interventions at a customer’s site must be available at all times. Only that way can you ensure continuity of operations and complete assignments at customers’ premises on a single visit.” 

In many organisations, inventory management is already in place in one way or another, but often, there are still blind spots, for example, because inventory records are only maintained for accounting purposes. “And that is an issue we’re addressing with IDstock®,” says Van Nuffel. “We are offering a full-service solution that not only consists of software, but also provides an ingenious integration of barcode and/or RFID technology to scan inventory using handhelds. What is more, our software has the capability to integrate with the customer’s existing applications.” For organisations that do not yet have a digital inventory system, IDstock® can be used to replace manual processes. IDstock® saves time, reduces errors and stock-outs, and avoids unnecessary orders. 

During his career, Lieven Van Nuffel has gained extensive experience in sales within the logistics sector. He previously held positions at both 3rd Wave and Slimstock. “What attracted me to Simac PHI DATA is the honesty and purity of the organisation,” continues Van Nuffel. “Simac PHI DATA always sets out to address the challenges its customers are actually facing. I also enjoy working at a company that has already been around for 40 years and gives me the opportunity to learn and put my own ideas into practice.”

Outside of work too, Lieven Van Nuffel likes nothing more than getting the full experience. For example, he is an avid collector of vinyl records featuring Techno, House and other electronica music and demonstrates his knowledge of music every Tuesday on Urgent.fm. And when he cooks, he seeks out all the fresh ingredients he needs and enjoys cooking for an entire group of people. 

“Lieven Van Nuffel is a born communicator and networker,” says Kurt Nauwelaerts, who is responsible for Simac PHI DATA’s Integrated Solutions department. “His network of contacts will be extremely useful to us, and his commercial flair, his drive to help customers and his knowledge of the market have enabled him to get off to a flying start in our company. From our very first meeting, he was sharing ideas and viewpoints with us and he is now placing that collaborative approach at the service of our customers.”

About Simac PHI DATA

Simac PHI DATA – part of the Simac Group – is a Belgian ICT company headquartered in Wemmel. We also have branches in Mons (Maisières), Windhof/Koerich (Grand Duchy of Luxembourg) and Ede (Netherlands). As an independent developer and integrator of Smart Edge solutions, we are constantly able to provide the best solutions in the market for your business. To this end, we use a wide range of technologies in the field of automatic identification, localisation and IoT (Internet of Things).

To support our more than 2,000 regular customers, we rely on a team of about 45 driven and multidisciplinary employees. In addition, we are backed by an extensive network of partners so you can be certain to receive the best full-service solution at all times.

For further information, please visit

Web: https://www.phidata.be/en/

LinkedIn: https://www.linkedin.com/company/phi-data-nv-sa/

Press contact:

José Delameilleure


+32 473 93 83 24

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