Robin Bouscholte reinforces sales team software department
Wemmel, 2 February 2022 – PHI DATA, designer and integrator of Smart Edge solutions for automatic identification and localisation, has appointed Robin Bouscholte as Junior Business Development Manager. His appointment dovetails with the growth trajectory that the Wemmel-based company has mapped out for its software department. The Smart Edge solutions are a crucial link in the digital transformation journeys of PHI DATA’s customers. The IDsuite solutions for, among others, asset inventory (IDasset®), stock management (IDstock®), warehouse management (IDwms®) and proof of delivery (IDdelivery®), allow customers to digitally link physical processes and thus manage, optimise and automate these processes.
Robin Bouscholte started as Internal Sales rep in the Software Department to gain experience with PHI DATA’s processes and systems. The ideal springboard to 2022, because on 1 January he actually started work as Junior Business Development Manager for the IDsuite solutions.
“Robin has quite a bit of experience under his belt. His experience as a management trainee at supply chain management specialist Bleckmann means that he has experienced some of the crucial processes in the supply chain first-hand. That expertise will stand him in good stead in his new role,” says Guy Couder, CEO of PHI DATA.
Supply chain innovation is booming
Across all sectors, supply chains face a complete digital transformation in the next few years. RFID, Real Time Location Systems (RTLS) and IoT are already playing an important role in the way companies deliver and ship products.
Guy Couder: “PHI DATA’s Smart Edge solutions also facilitate huge improvements and cost savings within the supply chain. The interest in these solutions is growing rapidly, so an expansion of the team was inevitable.”