Karel Govaerts takes on business development of IIoT solutions at PHI DATA


Smart Edge solution integrator PHI DATA, specializing in the digitization of logistics business processes, has hired Karel Govaerts as business development manager for its Integrated Solutions division. With his extensive experience in Track & Trace, Karel Govaerts is the ideal choice to position PHI DATA’s IIoT solutions in the market.”Many companies, these days, are seeking solutions for asset tracking & condition monitoring and for inventory management,” said Kurt Nauwelaerts, Head of PHI DATA’s Integrated Solutions division. “Thanks to our solutions, they can increase productivity, reduce costs and significantly improve the customer experience or ensure compliancy.” In recent years, PHI DATA has made great strides in expanding its product offerings. For example, the company established partnerships with innovative companies such as Sensolus, Belintra and Blyott. At the same time, the software development department focused on functionally enriching its own solutions and making implementation and support easier.


Karel Govaerts brings 15 years of experience in helping companies with their digital transformation challenges. Before joining PHI DATA, he served in various commercial roles at innovative technology companies in the world of track&trace and asset management, including Emixis and Suivo, among others. “PHI DATA is a diamond in the rough with many facets,” says Govaerts. “The company holds a unique position, with its wide range of solutions and services, and more than 40 years’ experience. Ranging from the simple ID labeling of a box and the tracking of trailers thru’ to containers, equipment and the delivery of clear management reporting, it’s all in our product offering. The market is clearly looking for solutions that will help them become more efficient, reduce costs and improve service. The Industrial Internet of Things (IIoT) offers them a unique opportunity to achieve these goals.” To keep abreast of all economic, technological and social trends, Govaerts is an avid reader of trade news, and he maintains his fitness with tennis.

“Karel is a real asset to PHI DATA,” says Kurt Nauwelaerts. “He always thinks from solutions that help the customer, not from a product catalog. He knows sectors such as transport and logistics, construction and industry and government through and through and knows what the areas for improvement are there. His experience with GPS, IoT and other technologies, combined with his understanding of business processes, makes him the right person to turn technology into business value.” Hiring Govaerts fits into the ambition of the Integrated Solutions division to become a dominant player in the IoT market in the Benelux and internationally. 

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